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Bespoke tailors driven out of business by computers? I don’t think so…

Posted by: Martin Stall on 24/12/2006

A couple of days ago, I received an email from a student in The
Netherlands, where I am currently based. In it, he asked me an
interesting question. So I wrote him a reply, and that kind of turned
into an epistle of sorts. The original message and my reply are
available below for you perusal.

Dear M. Stall,

I am writing a thesis about mass customization and the influence of
technology on traditional tailoring. Since you are an expert in the
field of traditional tailoring, I would be honoured if I could
implement some of your knowledge into my thesis.
If you could find the time to answer this question, I would be very thankful.
What is in your opinion the main difference in measuring with the help
of a body scan and the cutting with the help of cad/cam technology
compared to the traditional way?

Do you think that with this emerging technology the traditional tailor will soon be extinct?

Thank you very much.

Warmest regards,

G. v. O.

UPDATE: since this question gave rise to quite a lengthy discussion, I decided to take all the lengthy talk off of the frontpage. If you like to read a bit of serious discussion, you may click here for the continuation. I would also quite like to know if there is anybody else out there, either from the trade or from the MTM industry, who has any thoughts of his or her own about it.

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