No, seriously. I am not kidding. A few days ago I read an article on a dutch news-site (http://www.nu.nl/wetenschap/2175534/merkkleding-maakt-vrouwen-slimmer.html) (in case you understand dutch) which reported on a scientific study that has recently been performed in The Netherlands. In this research, a group of women was given a G-Star jacket to wear, and were then asked to complete a series of tests to establish how well they performed from an intellectual point of view. Half of the subjects were given jackets where the label had been carefully removed, and were told that it was a cheap piece of garb from the local market, the other half wore a G-Star jacket. Interestingly enough, it was found that those women wearing the branded jacket, scored sigificantly higher on tests involving linguistics, mathematics, and, my favourite one: self-confidence! (I have to admit: I usually wear pretty casual clothes here in this dusty town, but whenever I do wear a suit, I feel soooo much more…. I don’t know…. Powerful? Ballsy? Something. In fact, on those rare occasions that I do dress up, I often happen to run into an acquaintance or friend and sell a suit or shirt, without even trying to. Magic? Oooooh… electricity comes from other planets…)
I don’t really care much for statistics, but hey, it’s science, so it’s got to be true, right?
So, here is how to beat the crisis, depression, low self-esteem and being bullied by your wife/child/dog/filling station attendant or whatever: Buy a damn fine piece of clothing, put it on, and “comete la calle”. That’s spanish, and it means something like: go kick ass.
Of course, I’m not a brand. I’m Martin. Still, I think your best option is to buy a suit from me, but that’s just because I really like my work, severely so.
Buy whatever. Look sharp. Feel good. And go be remarkable.